I am boycotting Keebler and Kellogg’s

Years ago, I was wandering the aisle of my local Kroger, scratching my head and wondering why I could not find Lemon Coolers cookies by Sunshine. I was confused, then hurt, then angry; Keebler bought Sunshine and discontinued Lemon Coolers! No indication why and certainly no warning. I became bereft.

lemon_jumble_cookies
R.I.P.

But I still had my beloved Lemon Jumble cookies by Jackson's. It's just not summertime in Tennessee without Lemon Jumbles. They are simultaneously crisp and soft; crumbly, not chewy. And lemony without being tart and a treat without being too sweet. They are the perfect lemon cookie. But when I moved to Nashville, I had trouble finding them. So I made sure to stock up on each trip I made to Memphis, often hiding at least one box from Mr. Eats to ensure I would get my fill before the next trip.

So as Grammy Eats was preparing for her recent trip to visit, I asked her to buy a box or five to bring to us. A few hours later, I got the email, "They've been discontinued. Sorry."

NOOOOOOOO!!!!

An outrage! Who's to blame for this? Keebler (K-evil-er). They purchased the brand along with others in the late 90s and were themselves by Kellogg's in 2001. Kellogg's and Keebler: you're on my list. And it's not the good list.

Also, Kellogg's? Your website is crap. Both your websites are crap (http://www.kelloggcompany.com/ and http://www.kelloggs.com/en_US/home/our-brands.html). The search filters do not work. It only allows you to search for cereals and breakfast foods. Which made it very difficult for me to realize I will now have to give up my Morningstar Farms fake bacon and Gardenburgers, which have always been my favorite veggie burgers. Though I expect as it has gotten more difficult to find Gardenburgers in stores, you're planning to discontinue them, too.

And, look, Kellogg's, I get it. I'm a corporate refugee. I know business plans, balance sheets, and market analysis. I understand why you discontinued products such as "Raisins, Rice and Rye," "Key Largo Coconut Cookies," and "Banana Bubbles." But Lemon Jumbles? Senseless and cruel. So I turn my back on you as you have done to me. I will make my own veggie burgers. I will eschew fake meats. I will buy store-brand crisped rice cereal to make my treats. Goodbye, Kellogg's.

4 thoughts on “I am boycotting Keebler and Kellogg’s

  1. Mr Eats

    Sorry about your loss, honey. I've been on a mission all week in my city of business to try to find some for you. I'm sure we'll find something that's close, but those were great cookies. RIP Jumbles.

  2. maybe you should make it your personal goal to recreate lemon coolers or lemon jumbles at home? either way, so sorry for your loss. i've had some of my favorite food discontinued + i know how tragic it is. =(

  3. Does Kellogg's own Morningstar Farms? Because I will boycott their ass, too, if so. They just discontinued my most favorite fake meat, the Morningstar Farm Italian Sausage, because of "lack of interest."

    It was the main ingredient in my soy stars. I'm heartbroken.

  4. Idara Udoh

    OMG!!! I thought I was the only one that was madly in love with these cookies. I remember I started eating them when I was 4 and living in southern Mississippi and when I grew up I still remembered them because they were so good. Found a co-worker that was from Mississippi and gave him $20 to bring me back 10 bags second trip I gave him $40 for 20 packs.

    Then years after I left that job, I found them in a local Publix, then a Wal-Mart, then in a Food Depot in Alabama where my in-laws live, then, they disappeared. Now after reading your blog I am EXTREMELY upset about the loss of this cookie. I'm 36 now and I've been in love with these cookies since I was 4, it's like losing my first love. I think it's time I write a letter to Keebler and Kellog about this tragedy. If I hear any news, I'll be sure to notify you.

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